Content Writing

Jim Coulson - Yorkshire Content Writer, Radio Presenter and Video Maker

I’m a freelance writer and editor who is as comfortable writing formal static web content as I am penning fun, informative blog posts.

Blog Writing and Static Content

The quality of your content has never been as important as it is today, with Google monitoring the length of time people spend on pages as a marker of how authoritative and relevant they are. If your content doesn’t satisfy visitors, if it is badly written or confusing, your search ranking could be negatively affected.

You can hire me to write new web content or refresh your current site, as well as having me update your blog regularly.

I have a strong grounding in implementing current SEO techniques and have produced a wide range of quality work across a host of different genres, and you can jump down to find examples of my work on this page.

Why You Need a Blog For Your Website

A blog on your business website satisfies Google’s hunger for regular fresh content, helping improve your site’s ranking. It can bring in new users, and keeps current customers up-to-date with your offers and services. People research their purchases online more than ever before, so make sure they do so on your site.

A well-written and SEO-focused blog gives you the advantage over competitors as it strengthens your brand and boosts your online presence. Take a look at this video for more information:

You could use your blog to give customers an insight into the person behind the brand, to discuss the latest developments in your industry, to position yourself as a hub of information for what is going on in your local area, or anything else that is important to you. Contact me today to discuss how a blog will work for you.

My Content Writing Work

Euro-Millions.com

I write static content for this EuroMillions results and information service website and regularly provide news stories too. In the competitive lottery market it is important to produce accurate, informative and easy-to-digest work, and to upload it swiftly to ensure the highest possible ranking. Use the banners below to read some of my work.

News Piece

Static Piece

ThisisIlkley.com

ThisisIlkley.com is a hyperlocal site that I run, celebrating the area in which I live. It’s a mixture of Buzzfeed-style fun, shareable content and SEO-focused information pieces that rank well in Google and answer local people’s questions. Here’s an example of each.

Ilkley - Bonfire post

Ilkley - Rock n Roll post

BewilderedDad.com

This is a parenting blog that I began in 2013, in the lead-up to my daughter being born. I concentrate on finding the humour in child-rearing, although I cover serious topics too. The Bewildered Dad brand also extends over social media, live events and video. Take a look at some of my favourite blog posts.

Bewildered Dad - Heinz

New Baby Blog

Tongue Tie Blog

Sports.net

I regularly contribute previews to this betting website, providing information and insight on upcoming sporting events for prospective punters. These articles require a large amount of research on both the sporting action and the betting markets, as well as a keen eye for spotting an opportunity that a bookmaker may have overlooked. Read some of my pieces below.

Football Preview

Rugby League Preview

Northern Life Magazine

This magazine covers Yorkshire and Lancashire and features articles encompassing a wide range of topics related to the two counties. I love the variety of writing for Northern Life and you can see how eclectic the output is by reading these pieces.

Northern Life Roadkill Article

Northern Life Ilkley Playhouse Article

Robert Watts Estate Agent Blog

I write blog posts for the Robert Watts Estate Agent website, which help to shape the company’s brand. They cover a mixture of topics, including moving house, home maintenance and living in Bradford, where the company enjoys a huge presence. This combination of fresh content helps Google understand what the company is all about, allowing them to direct users to the site in full confidence that it fulfils the search query. Here are some examples of my work.

Robert Watts Decluttering Article

Robert Watts Bradford Family Guide

Want to discuss some work you’d like completing? Contact me now and I can sort that out for you.